As each year passes, the job market continues to grow. The pool of applicants only gets bigger, and headhunters and recruitment professionals alike struggle to process hundreds of applicants while giving them equal and fair treatment.
Recruitment automation has emerged as a solution to making the recruitment process more efficient without compromising quality. Using recruitment applications and tools—machine learning and artificial intelligence (AI), applicant tracking system, and special algorithms, a team can easily screen CVs, schedule interviews, and even conduct background checks.
As the quest for new hires becomes more and more competitive, your recruitment process may be lagging behind the competition. Here are some reasons why your company should consider recruitment automation:
1. Streamlines pre-screening efforts
Manually screening resumes is one of the most time-consuming parts of recruitment, with a recruiter spending 23 hours on average just for a single hire. With recruiting AI software, this part of the process can be streamlined. The software learns the job descriptions and factors that make for qualified candidates, taking this information to screen and rank new candidates.
Additionally, pre-screening surveys can be sent out to applicants, which are then scored by the software, filtering out weak fits and letting stronger candidates pass to the next stage of the process.
This allows recruiters to focus less on this menial, repetitive tasks, and more on meaningful work that requires human intervention like interviewing candidates for personality assessment and company culture fit. This also reduces the time-to-hire and increases the quality of potential employees.
2. Creates a talent pipeline and database
With the sheer volume of candidates applying for positions, it may become a challenge for recruiters to keep track of all applicants at every stage of the recruitment process. Through automation, your company can develop an Applicant Tracking System (ATS) and build on its hiring database.
Starting from the candidate’s initial application for an open role and throughout the entire hiring process, recruiters and hiring managers can easily access details for every stage.
Additionally, creating an ATS allows recruiters to better store information on the candidates for continuous improvement of the process. This will enable recruiters to develop a more personalized and specific interview that better bring out a candidate’s capabilities and skills.
3. Makes candidate sourcing more efficient
The effort spent on sourcing candidates anew—creating job listings on various portals, tracking and monitoring applications, even emailing offers to interested parties—every time an open role presents itself can be a source of inefficiency.
Using automation software that makes job promotions across platforms and implements hiring campaigns can reduce the amount of time spent on these administrative tasks. Aggregating and sorting data from social networking sites and even employee connections can also make sourcing more active without bogging down the recruitment team.
Implementing an ATS and hiring database also allows recruiters to get back in touch with top talents or qualified candidates who were not selected in previous hiring rounds. This reduces the effort to search and process new applicants and allows you to connect with candidates you may have missed out on.
4. Improves candidate experience
Aside from the benefits that recruitment automation offers companies, candidates stand to benefit from this kind of setup. In fact, companies that develop a strong hiring experience find a 70% improvement in the quality of hires.
With automation, it becomes easier and more efficient to maintain contact with candidates throughout the hiring process, keeping their interest in the position. It’s also possible to automate triggers and reminders that notify the candidate of their status at every stage and inform them of possible next steps like scheduled interviews and testing.
Prompt and transparent communication with your candidates through the process can better nurture your relationship with them and leave them with a better impression of your company.
5. Keeps recruitment marketing branded
Brand image plays a significant role in hiring the right talent. With over 55% of job seekers choosing not to pursue an application after viewing bad reviews for a company, it’s important that your company’s brand image makes a good impression.
Automation tools allow you to display and send branded recruitment marketing—from emails to prospective candidates to display ads, job postings, and applications. Overall, a cohesive brand image and messaging can better communicate your company’s culture and employee experiences, encouraging job seekers to pursue applications.
6. Consolidates recruitment schedule
Managing schedules for meetings and interview times can be a challenge to any recruitment process. Manually checking the availability of candidates, recruiters, and other pertinent officers can seem simple until the number of candidates begins to increase.
With an automated ATS, the solution can be as simple as letting all concerned parties mark down their schedules and letting the software find the common available dates. Selected dates and interview times can also be synced with candidate profiles, making the interviewing process more streamlined and more precise.
For A Smoother Recruitment
While there may be an impression of faceless robots interacting with humans once the term “automation” comes up, this is furthest from the truth. Recruitment automation makes the recruitment process smoother and more efficient for both the company and its candidates.
Tedious tasks are easily taken care of by the right software and systems, letting recruiters pay attention to more critical parts of the hiring process. Best of all, with the precision that automation has to offer, you’re sure to find top-notch talent to enter the ranks.
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