How to Maximize Your Recruitment Marketing Budget?

Categories: Recruitment Advice, Trends and Learning

Your employees make up the main driving force behind your business and are the key ingredient to its success. As such, one of the most important tasks of running a business is making sure that you hire hardworking and dedicated employees that will help you manifest your vision into reality and allow your business to grow and prosper. The main way to attract talent to your business is through recruitment marketing which refers to the strategies and tactics a business uses to promote itself to potential employees. Recruitment marketing can be a relatively complex process that takes up a lot of time, energy, skills and, most importantly, money, in fact, it takes an average of 63 days to fill in a vacant position in Australia. To help you make sure you aren’t wasting any of your money or time and to give you an idea of how to properly spend both, today we are going to take a look at how to maximize your recruitment marketing budget.

Reduce unnecessary costs

The first aspect of maximizing your recruitment marketing budget is making sure that you cut down on any unnecessary costs that may occur. The best ways to do this is by firstly drafting a research marketing strategy. That will help you align the goals of your business with your hiring process and will help you better understand the type of people that will best fit into your business. A strategy will also allow you to take different metrics and statistics into account, giving you a clearer idea of what’s working and what’s not and allowing you to save money by eschewing inefficient strategies. Finally, having a plan will allow you to be more agile with your hiring, giving you a blueprint you can follow but also change depending on the circumstances.

Focus on efficiency

After you have a plan in place, by far one of the best ways to maximize your recruitment marketing budget is by making sure you are using your money as efficiently as possible, and there are a few ways you can go about doing this.

First off, let’s talk about advertising. Advertising is integral in order to draw the attention of potential employees and is most likely going to be the costliest aspect of your recruitment marketing. There are many paths you can take in order to ensure you are conducting your advertising as efficiently as possible. The most significant and effective strategy is to focus on advertising and promotion through different job recruitment agencies which will help you draw the attention of people who are already looking for a job in your sector. This will allow you to target the people you want and maximize the chances of a potential employee applying for a job at your company. For example, if you are looking for administrative workers, finding an agency that specializes in administration jobs in Sydney will help you narrow your advertisement to the people you want and need.

After you’ve managed to attract potential employees, you’ll have to make sure that they are qualified and are the right person for your company. There are many different factors that need to be taken into account which makes this a hard process. In order to make sure this is done as efficiently as possible, you should look to have a dedicated hiring team that will have a thorough understanding of just what you want. In most small businesses, owners spend around 40% of their working hours on tasks that do not generate income, most prominently hiring. With that being said, sometimes having your own dedicated team in such situations could be too costly which is why it’s worth looking into outsourcing this process as there are many recruitment agencies that can help you get what you need at the right price.

Don’t spend your entire budget at once

A few years ago, the most effective way to spend your recruitment marketing budget was to commit all of it to different recruitment media at once in order to get discounts and reduce your costs. This has, however, changed in recent years. Investing in any form of recruitment media for a longer period of time at once doesn’t ensure that it will be worth the money you put in. Instead, you should aim to divide your budget into monthly or quarterly periods and see what the results are, switching up your strategy depending on the results they yield.


The costs of recruitment marketing should be an integral part of every company’s budget, and maximizing the amount of funding you can spend on it should definitely be one of your primary goals. A study has found that the average amount of money spent on recruiting a single employee in Australia is around  $5000, but many companies spend even more than that in order to make sure they are getting the best possible employees. At the end of the day, the future of your business depends on the people you decide to employ, so you should make sure those are the best people possible.

Jacob Wilson