An attractive company culture is fast becoming one of the main considerations that top candidates seek in a company they want to work for. Between two corporations that offer the same salary, perks, and benefits, the best talent will more often go for the one with an exceptional work environment.
Outstanding employees, likewise, have more job options and can easily move to and from various companies if they’re unhappy with their current work situation.
If you want to attract and retain exceptional talent, you need to make a conscious effort to develop your company culture, as it’s a factor that can give your organization a competitive advantage over other firms conducting an executive search and vying for the same potential employees.
Here are five ways to generate an enviable company culture that will bring first-rate talent into the fold as recommended by Manila Recruitment.
1. Have a Clear Purpose
Most companies have a mission and vision, but does it have clear, actionable steps that employees can relate to? If not, make an effort to create one that has a clear purpose and a set of values that supports it. This is the starting point for developing a company culture that will inspire engagement and attract quality talent.
For example, the company Salesforce has always put philanthropic works and moneymaking at the forefront of the business. Charity is their raison d’être, their main driving force for going into business, and is reflected in how they use their company resources, their technology, and how they run their company. It is embedded in their culture so much that both staff and applicants have made it among the main reasons for joining the company. Because of this, Fortune has named it one of the Best Companies to Work for the past six years.
2. Align Purpose with Overall Strategy
Once you have a clear goal in place, it’s time to weave it into your corporate strategy. This is where you identify your business priorities and create concrete steps that show how that purpose can be attained.
For example, if your overall purpose is profit growth, then look at the business areas you need to focus on to achieve it. If you’ve decided that excellent customer service is your primary driver for increasing profit margin, then find ways to show how culture can support that key driver. You can do this by setting up front liner metrics that value quality interaction, instead of shorter interactions or a reward system for recognizing outstanding agents.
3. Regularly Communicate the Purpose
This is a crucial step for promoting company culture, but one that can be easily overlooked. Make a concerted effort to spread the values you want to encourage, and do it consistently.
Remind everyone what your company stands for and what your purpose is. Some of the most successful companies have taken this a step further by hiring a Chief Culture Strategist to ensure that culture is effectively communicated within the company premises. It’s a position that’s part of the C-suite, which underscores the important role that culture has in achieving long-term business success.
4. Find Candidates That Will Fit into the Culture
Make every effort to maintain and promote your company culture such that the people you hire should reflect everything that you stand for.
Don’t hire someone only because they’re at the top of their class, or solely on their accomplishments listed on their resume. If you want someone who can make meaningful contributions to your company, find someone who fits your culture. Otherwise, it will be harder for them to succeed or to go above and beyond their job description.
Those who buy into your company culture are more likely to be engaged and feel a sense of accountability, traits you’ll be hard pressed to find someone who looks good on paper, but doesn’t believe in your company culture.
5. Promote a Safe and Supporting Work Environment
Even if you’ve drawn up a clear purpose and communicated it to the team, you need to embody the culture you’re promoting. Don’t just say that you value your employees, rather make them feel it by creating a safe and supportive work environment.
Having a collaborative team doesn’t just happen overnight, as it’s an investment of time, energy, and resources. Make an effort to be approachable and make it easy for employees to voice out opinions. Instigate brainstorming sessions where everyone can speak their mind without fear of being reprimanded.
Foster bonds among employees by setting up frequent get together and pot locks. Keep communication lines open, and make it a two-way street. Doing these will help foster a great company culture that will have a positive impact on all business aspects.
A robust company culture used to be a nice feature in most companies, but that is no longer the case. It has now become a game-changer in recruiting and retaining top talent, mainly because culture sets the tone for what is expected from its top performers.
Further, it serves as a compass that informs every decision made within your company. From creating the overall mission-vision, down to the nitty gritty details of how to greet customers—culture is present at every juncture.
A well-developed culture has a positive snowball effect: it boosts employee morale, inspires employees to go above and beyond their defined roles, and helps improve service quality. Culture results in having a high-performing team, which we all know is an important component of achieving long-term success. It will not only boost the bottom line but also attract new talent for many years to come.
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